When your engagement rate is high, that tells brands that your followers are hearing what you are saying and, better yet, listening! They will invest their money with you because it will, in turn, result in your followers buying their products. An engagement rate that breaches double digits is considered to be “viral.” Later, an Instagram marketing and scheduling platform, states that engagement rates between 2-3% are average and rates between 4-6% are considered high. (There are plenty of online tools available if you don’t feel like doing the math yourself!) Your engagement rate is the total number of likes and comments on a certain number of posts, divided by the number of posts, divided by followers, multiplied by 100. The key to making money on Instagram is not a follower count. Your best bet would be investing that $100 with someone who only had a couple thousand potential buyers, but they are all constantly paying attention to what they say. You could invest it with a person who had hundreds of thousands of potential buyers at their fingertips, but you noticed that only a hundred or so were actually paying attention to what they said. There’s no point in posting content on Instagram if your followers aren’t seeing or interacting with it.įor instance, imagine you had $100 and wanted to make more money with it. While the number of followers you have can be anywhere from 1,000 to 1 million to make money from Instagram, one constant thing is high engagement rates. Brands also look at how your follower count and engagement rate fit in with your niche and the quality of your posts. What brands really look at is how well your audience is engaged, no matter the follower count because that means more product awareness, and potential sales, for them. When brands are looking to work with influencers, they want to know that their marketing budget is well-used. The answer is… it depends! If you feel like this answer is a letdown, hear me out. Not to mention, celebrities like Kim Kardashian West with 107 million followers can rake in over $500,000 for a sponsored Instagram post.Ĭouple influencers’ wide variety of rates with the varying amount of brands they work with and the number of sponsored posts received, and it becomes completely possible to make a full-time living just by posting on Instagram! How many followers do you need to make money on Instagram? Once influencers reach over 100k followers, they tend to start charging at least $1,000 for just one post such as Sam Ushiro who has 283k followers and charges $1,500 a post. Influencers are responsible for setting their own rate for working with brands, so the income potential varies even more here.įor instance, an account just branching out into influencer marketing and sponsored posts may start by charging $25-$50 a post, and accounts that are already established as influencers with 30-80k followers can charge hundreds of dollars per post. One of the most popular ways (if not THE most popular way) that influencers make money on Instagram is through sponsored posts. There are a lot of variables that factor into the amount of money a user can make by posting on Instagram such as account niche, the way of monetization, quality of posts, follower count, and engagement rates, just to name a few. This is the first question anyone who is trying to monetize their Instagram has, but there is no hard and fast answer. How much money can you make on Instagram?
#Where to go for instagram followers how to#
In today’s post, I am going to go over how to approach your follower count and when should you monetize them. Even so, there is no set Instagram follower number to make money in 2018 that works for every influencer in every niche.
One of the first metrics that users and brands look at to determine account influence is your follower count, mostly because it is front and center for everyone to see. We all want to be the next influencer to land big sponsored deals that pay for us to travel the world and eat the best-looking food, but it’s hard to know exactly when your account is ready to start making money. It is frustrating to see influencers making thousands of dollars per post on Instagram while we struggle just to see our follower count rise daily.
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